Salesforce was founded in 1999 by Marc Benioff, a former sales executive from Oracle, as a simple, Internet-based SFA (sales force automation) service. The following year, the service expanded beyond SFA to include marketing automation as well as customer service and support.
In 2002, Salesforce entered into one of its first strategic partnerships – the one with TIBCO – to provide enterprise integration capabilities between Salesforce and third-party enterprise applications and back-office systems. The company also moved beyond CRM for the first time,
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